NAB - The Farewell

One of Australia’s biggest banks was down on engagement from one of their biggest growth audiences — Gen Z. We were asked to overhaul of their social strategy and create a repeatable content series that resonated with their younger demographic. So, rather than talk about the bank, we tapped into what the customers were already doing — buying, flipping, trading off, trading up — all with the help of NAB. This campaign was part of a brand refresh that won 2 x Bronze Effies in 2025.